I often get asked by my business and practice owner clients for good ideas for marketing to attract new patients and customers.

I am a huge proponent of promoting because, done correctly, it drives up patient and customer counts, and drives up income. Here are my thoughts and ideas.

Referrals Are Pure Gold

I know you have heard this before, and it is absolutely true. But equally important to asking for referrals, and running a referral program, is finding an inexpensive, easy way to show appreciation to those who refer patients or customers to you.

I have found this SOCProgram works great and I use it all the time to send appreciation cards and even small high quality but inexpensive gifts, right from my computer. Check it out and try it out in step 2 for free. You can mail 2 cards at no cost to you, so mail one to someone else and one to yourself to experience what it is like to get a card from this fantastic service. (more…)

You probably know at least one friend, family member or business colleague who has lost their job.

Is there anything we, as individuals or business owners, can do to help those who need jobs and help the U.S. economy at the same time?

Yes!

Share this website with anyone, and everyone you know who needs a job. (more…)

I’ve noticed that, in letters, e-mails and conversation, more and more people are using the phrase “flourish and prosper” recently and I wondered just how many have actually analyzed what that actually means in terms of business money management, and just how it can be accomplished.

Socrates said, “The beginning of wisdom is a definition of terms“ so, by habit, I went to the oldest set of dictionaries that I own to get the purest definition of flourish, and here is what I found:

Flourish (verb intransitive) to do well and be prosperous; to be in a state of activity and production; to reach a height of development or influence; to increase in health, wealth, happiness, honor, comfort or whatever is desirable. [Webster Third International Dictionary © 1909]

So if we can flourish, then we have a much better chance of being truly prosperous. How can we carry out the actions of flourishing when it comes to business money management? Here are a few thoughts.

Be in a state of activity and production: Activity can’t just be busy work, a person or company must also be in production. To me that means to be producing something of value that actually contributes to the income generation of the company. For example, if a salesman spends all day calling people on the phone, but closes no sales, then he was certainly active, but wasn’t productive because he didn’t produce what he was hired to produce; closed sales. If a company spends its time, money and energy acquiring or making products, but never sells any, they are not really producing. To prosper, the production must generate income for the company. (more…)

How to handle business money management problems…

“Confront your problems head on.

Issues that you run from,

run your business.”

- Jill Marcus