I recently got a call from a man in Fort Worth, Texas who wanted to know what I thought would be a good business idea for him. He’s a good salesman, and he wants to be an entrepreneur, but his last couple of business ideas went south.

I started describing what he should do to make a good decision on a business idea, and I realized that what I was describing also applies to business owners who want to add new products or services to their existing business. I thought it would be a good idea to share my thoughts, so here goes…

Acid Test Your Business Idea

Test # 1 – Believe in what you are selling

The first test for a business idea overall is to do or sell something that you are passionate about, and that you can have fun with. Being in business for yourself demands an investment of time, money, the risks and rewards of responsibility, and 100% liability for the business.

Whatever you sell, you have to believe in it. That means really believing in the benefits that the product or service can deliver to your customers or patients. It isn’t enough to get excited about the prospect of making high profits. A high potential profit on zero sales is zero dollars in profit.

If you don’t believe there is lots of benefit for the consumer in whatever you are selling, you won’t be able to sell much and they won’t be willing to buy. Consumers are smart. They can tell if you are sincerely interested in them and what they want, or if you just see them as a wallet you want to get into.

Test # 2 – Check on whether the product or service is in demand

One of the easiest ways to check on the demand of a product or service is to do some keyword research on the internet to see how many people are searching on the topic. High search numbers on relevant keywords and keyword phrases means high interest by consumers. One of the premier search tools is Google’s Keyword Tool and there are many others on the internet to double check your idea.

As of11/16/2011 there are 264,000 local people in the U.S. who search on the term anti-aging each month.

Ask lots of people; friends, family, neighbors, business associates, and people you are standing next to in line at the movies or the grocery store. You’re not asking for their permission to start a business, you’re asking them about their interest in and willingness to purchase specific products or services. For example, “anti-aging” is a hot keyword. So if you are thinking about selling or adding on a line of anti-aging products, that’s what you ask about: have they ever purchased them, have they considered purchasing them, where do they purchase them (in a store or online).

You need to know that it is a product people will buy.

Test # 3 – Run the numbers to see if there is enough profit in it

If you are adding the product to an existing business then the profit margin is easier to calculate because you already know what your overhead is costing you. If this is a new venture then it takes a lot more figuring to see, after expenses, if there is going to be adequate profit to pay yourself a decent wage. All this would be based on the number of the product you think you can sell.

Another good thing to do is to figure out how many of the product(s) you would have to sell to do better than break even. It’s no fun to make just enough to pay your suppliers and make them wealthy and not make enough yourself to reach your financial goals.

I highly recommend that any business owner give themselves a much better than average chance to really prosper financially in their business by purchasing the e-book The Business Checklist To Increase Profits.

Test # 4 – If you can’t answer this one you are in trouble

Okay, so you make a decision and start a business or add to your existing business. The next question you should answer for yourself is, “How am I going to market this?”

There are many ways to market and promote a product or service, word-of-mouth referrals, off-line through print, radio, TV, on-line through video ads, articles, blogs, mobile phone texts, websites, podcasts, and more. The big question is do you have the money to promote like you should because if not then your potential customers will never know that can buy from you.

Yes, I teach business owners to manage their money correctly so they can reach all their financial goals. But, I know that promotion plays a HUGE part in driving enough sales traffic to make it in business. So for my clients it is mandatory to budget money every week to spend on promotion. I never let them make the fatal mistake of failing to promote adequately, because they would lose momentum and their competitors will be promoting and getting the customers if they stop promoting.

For the first half of my career I had the privilege of working with some of the advertising gurus and one-for-one they lived by the motto, “When times are good, promote! When times are bad, promote even more!” Trust me when I tell you that you better live by this motto yourself if you hope to make it. However, the other key thing you have to know how to do is figure out what your ROI is (Return on Investment) on every form of promotion and promotional message.

Wasting your hard-earned dollars on promotional stuff that doesn’t work is NOT fun and can send you into despair. So test what you are doing, keep doing what works, and whatever isn’t working – ditch it fast! Now the one exception is that internet marketing takes a while to gain traction, so give it a fair test. You’ll know in a matter of days or weeks if a postcard promotion is going to bring in lots of business. Internet marketing is slower. It often takes a few months to know if what you are doing is going to work, or if you need to add to it, change it, etc. The internet changes constantly so you have to change with it.

In Summary: So there you have it – acid test every idea. Have a passion for what you are doing and be able to have fun doing it. Believe in what you are selling. Check the demand to see if enough customers will want it before you dive in and make a big commitment. Run the numbers to see if there is enough profit in it. And answer the question on how you will be able to market it adequately to get the sales you need to have enough profit to pay yourself a LOT of money.

I wish you the best success in whatever business idea you decide to pursue. Leave me a comment and let me know about what you decided from reading this article.

Money Management Solutions – Who We Are (Audio Recording) 

Listen as Sandra Simmons, President and Founder of Money Management Solutions, Inc. discusses how the company helps business owners take control of their financial future instead of being controlled by the balance in their bank account.

Transcript:

I’m Sandra Simmons with Money Management Solutions. We provide practice owners with a cash flow management software system and coaching system that allows the business owner to easily take charge of their financial future rather than being controlled by the balance they have in their bank account.

We help business owners correctly manage the cash and assets of their business to insure its survival, and train the business owner how to control the income and outgo of cash to move from just making a living to developing real wealth.

In essence we help them develop into a cash cow company that makes more profit than it needs to survive, and train them to manage the flow of cash so they can raise the cash cow rather than sacrificing it, and reach the financial goals they set when they made the decision to open their practice.

We have worked with practices that are deeply in debt, literally on the verge of bankruptcy, and have dug them out of the soup and set them on the road to solvency.

We have also worked with practices that make so much money that they end up needlessly wasting a lot of it so they have lots of material stuff, but they still don’t have long-term financial security.

To illustrate how that is true for my clients, here’s a testimonial from a client who said

The Money Management System and Sandra’s help allowed me to fix my financial problems and change the way I do business resulting in surviving this economic turmoil. I know for a fact that I would not have been able to save my business without this change.

Our Money Management Planning system gets results – and we guarantee those results when the system is used exactly as intended without alteration.

To learn more about how to turn your company into a cash cow, spend some time looking around at our website or give us a call.

I’ve noticed that, in letters, e-mails and conversation, more and more people are using the phrase “flourish and prosper” recently and I wondered just how many have actually analyzed what that actually means in terms of business money management, and just how it can be accomplished.

Socrates said, “The beginning of wisdom is a definition of terms“ so, by habit, I went to the oldest set of dictionaries that I own to get the purest definition of flourish, and here is what I found:

Flourish (verb intransitive) to do well and be prosperous; to be in a state of activity and production; to reach a height of development or influence; to increase in health, wealth, happiness, honor, comfort or whatever is desirable. [Webster Third International Dictionary © 1909]

So if we can flourish, then we have a much better chance of being truly prosperous. How can we carry out the actions of flourishing when it comes to business money management? Here are a few thoughts.

Be in a state of activity and production: Activity can’t just be busy work, a person or company must also be in production. To me that means to be producing something of value that actually contributes to the income generation of the company. For example, if a salesman spends all day calling people on the phone, but closes no sales, then he was certainly active, but wasn’t productive because he didn’t produce what he was hired to produce; closed sales. If a company spends its time, money and energy acquiring or making products, but never sells any, they are not really producing. To prosper, the production must generate income for the company. (more…)

Register At: https://www1.gotomeeting.com/register/507431856

TRANSCRIPT:

How to Manage Your Business Money Like A Millionaire – Webinar

Hi, Sandra Simmons here from Money Management Solutions to share one of the key missing steps that you need to do to manage your money like a millionaire does.

First, let me tell you that successful business money management is a very simple science. That means that there is a simple formula to follow, and if you follow the exact formula, it yields a specific, and predictable result.

Millionaires know and use this money management formula for one purpose, and that is to direct the use of their money, to control their financial future in order to reach their personal financial goals.

The first fundamental of successful business money management is deceptively simple. What is it?

It is: Make more money than you spend.

The second fundamental is: Direct the use of the money you do make in a specific way to make even more money.

How do you do that?

The fast answer is, learn and use the rest of the business money management formula.

I’ve designed a simple system that automates learning and using the formula that saves you a lot of time trying to figure this all out for yourself.

It shows you exactly how to use your business income each week to steadily progress towards achieving your specific financial goals:

• Increasing your company’s income

• Cutting waste and paying off all debt

• Making bigger profits

• Making every dime of income make more money for you

• And achieving long term wealth
It’s a simple, proven system that works. That’s been verified by thousands of business owners.

Here’s the thing…Most business owners are behind the 8 ball – scrambling to pay last week’s or last month’s bills with this week’s income.

A few are on top of the 8-ball. Just keeping up with paying this week’s bills with this week’s income.

Only 1 out of 20 are ahead of the 8-ball; using this week’s income to pay next month’s bills, to invest in the expansion of their business, and in future long-term wealth building activities.

Our system, spells out the exact steps to get you to here – in front of the 8-ball – thinking and planning in futures so you are in control of your financial future

It is a law of nature that the achievement of success starts with a decision to achieve a specific goal, followed by taking the actions necessary to achieve the goal.

So I want you to do 2 things:

One, decide that YOU are going to be the one who directs the use of your business money instead of being controlled by how much money is in your bank account.

And two, start Learning this system by accepting my VIP invitation to attend a FREE, live, one night only, online coaching webinar. I’ll be there live sharing the basics of the rest of the formula you can use to take charge of your financial future in 45 days or less, and Make Your Business Recession-Proof.

I think you will like what you’re going to see… how to increase your income and how to direct the use of your money so you take charge of your financial future.

I’ll tell you a secret about the private clients I work with all over the world that pay thousands to keep me on retainer – they are not worried about the economy, and they sleep really good at night because they aren’t worried about money. I’ll show you the basic fundamentals of the system we use that makes this happen. And I’ll share with you the results that some of our business owners have gotten by using it, so I think you’re going to love it.

You can simply visit the link below the video to accept your invitation and register to attend.

Seating at this one-night-only special event is limited, so claim your seat before it fills up.

p.s. Register now because this is going to be for a very small group and we’d love to see you there.